City Takeover successful story:

The challenge

How to upgrade "no-ads only" monetization using Elevatix

Conversion strategy for a hyper casual game. Switching from advertising-only model to customized offers based on player segmentation and profiling.

CITY TAKEOVER as it was before

Mainly advertising monetization model was applied

“Pay to remove ads” was the only type of in-app purchases

No packages content and lack of motivation to a purchase

Player knew the offer, it was static and not customizable

$3-4 per user maximum monetization threshold

Key points

Company:

VooDoo

Game:

CITY TAKEOVER

Target:

+27% LTV growth

Platform:

Android, IOS

CITY TAKEOVER with Elevatix

Players are segmented by their paying potential, transparent analytics of cohorts’ profitability and building smart purchase strategy - growing ARPU.

IAP offers content is based on a player’s need and purchase history - growing ARPPU, LTV, better CPI optimization.

Results

4.25x growth

IAP Conversion rate

+83%

Total ARPDAU

7.5x growth

IAP Payer Rate

All cases