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User experience is at the heart of successful in-app purchases (IAPs) in mobile games. This article explores why UX matters so much for...

For mobile game developers with multiple games, cross-promotion presents a unique opportunity to boost in-app purchase (IAP) revenue....

In the fast-paced world of mobile gaming, data-driven insights are critical to shaping effective in-app purchase (IAP) strategies and...

In the competitive mobile gaming industry, achieving the right balance between CPI and LTV is crucial for sustainable growth. This...

Tracking and analyzing in-app purchase (IAP) monetization campaigns is essential for any mobile game developer looking to maximize...