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The Power of Data: How to Leverage Analytics for IAP Optimization
In the fast-paced world of mobile gaming, data-driven insights are critical to shaping effective in-app purchase (IAP) strategies and...
Melanya Laz
Feb 136 min read


How to Justify CPI, Grow LTV, and Build a Smart Monetization Balance
In the competitive mobile gaming industry, achieving the right balance between CPI and LTV is crucial for sustainable growth. This...
Melanya Laz
Feb 35 min read


How to Analyze IAP Monetization Campaign Results and Read Data on Charts
Tracking and analyzing in-app purchase (IAP) monetization campaigns is essential for any mobile game developer looking to maximize...
Melanya Laz
Jan 305 min read


How to Automate Your Revenue Flow and Free Hands for Your LiveOps Team
Automating revenue flow in mobile games can streamline monetization and allow LiveOps teams to focus on high-impact activities like...
Melanya Laz
Jan 235 min read


Data-Centric vs. Data-Inspired Approaches in Mobile Game Monetization
In today’s competitive mobile gaming industry, understanding players is essential for effective monetization. This article explores two...
Melanya Laz
Jan 214 min read
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