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In the competitive mobile gaming industry, achieving the right balance between CPI and LTV is crucial for sustainable growth. This...

Tracking and analyzing in-app purchase (IAP) monetization campaigns is essential for any mobile game developer looking to maximize...

Automating revenue flow in mobile games can streamline monetization and allow LiveOps teams to focus on high-impact activities like...

In today’s competitive mobile gaming industry, understanding players is essential for effective monetization. This article explores two...

Many mobile games rely on In-App Purchases (IAPs) to drive revenue, but they could be leaving money on the table by treating all players...