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LiveOps (short for "live operations") has redefined the way games are built, maintained, and monetized. No longer are games static, one-time experiences. Instead, they’ve become dynamic, ever-evolving services — shaped by player behavior, community feedback, and real-time analytics.

This guide breaks down the core principles, metrics, and proven strategies that drive user retention in 2025. Whether you're building a freemium mobile app, a SaaS tool, or a consumer platform, mastering retention is non-negotiable.

A/B testing can be transformative for mobile game developers looking to fine-tune their monetization tactics. This article explains how...

Reward systems in mobile games are a key tool for retaining players, keeping them engaged, and enhancing their overall lifetime value....

In mobile gaming, balancing in-app purchases (IAPs) with ad monetization can be challenging. This article discusses effective strategies...