CollectEmAll successful story:

How to increase ARPPU and LTV using Elevatix technologies

The challenge

Improving game with already settled monetization and personal offer system

The need

The same IAP approach has been applied universally to all users, with no differentiation based on player behaviors.
The average LTV of users remains stagnant, showing little to no improvement even after introducing new content and features.
Most paying users have only purchased the basic ad removal package, with minimal uptake of other available offers or content

Key points

Company:

Game:

Target:

Platform:

TarbooshGAMES

CollectEmAll

+27% LTV growth

Android, IOS

The solution

We study players’ real-time behavior and go into detail while researching what drives their desire to buy. Machine learning algorithms can build customized strategies for each player and set auto-generated IAPs on.