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MobControl successful story:

The challenge

How to increase ltv using Elevatix technologies

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MOBCONTROL AS IT WAS BEFORE

Open new revenue potential for games with high DAU and already existing IAPs. Switching from mediocre to a customer-centric approach, grow LTV and number of purchases per player.

Same IAPs strategy used for all players
Stuck on avg LTV value and can’t uplift it even with new features
Low convertion rate (less 1%)

Main number of players bought just ADS turn off pack and nothing more

mob controll logo

Key points

Company:

VooDoo

Game:

MobControl

Target:

+27% LTV growth

Platform:

Android, IOS

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MOBCONTROL WITH ELEVATIX

Players are segmented by their paying potential, transparent analytics of cohorts' profitability, and built smart
purchase strategy

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+ 25%

IAPs revenue

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Results

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from <1% to 2+%

Conversion

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+15%

LTV growth

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Turn data into
money right now

elevaitx graphs + mascot
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