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City Takeover successful story:
The challenge
How to improve your monetization using Elevatix technologies
Conversion strategy for a hyper casual game. Switching from advertising-only model to customized offers based on player segmentation and profiling.
CITY TAKEOVER As It WAS BEFORE
Mainly advertising monetization model was applied
“Pay to remove ads” was the only type of in-app purchases
No packages content and lack of motivation to a purchase
Player knew the offer, it was static and not customizable
$3-4 per user maximum monetization threshold
Key points
Company:
GGG
Game:
CITY TAKEOVER
Target:
+27% LTV growth
Platform:
Android, IOS
CITY TAKEOVER With Elevatix
Players are segmented by their paying potential, transparent analytics of cohorts’ profitability and building smart purchase strategy - growing ARPU.
IAP offers content is based on a player’s need and purchase history - growing ARPPU, LTV, better CPI optimization.
Results
4.25x growth
IAP Conversion rate
+83%
Total ARPDAU
7.5x growth
IAP Payer Rate
Turn data into
money right now
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